By Bitcoin ວາລະສານ - 7 ເດືອນກ່ອນ - ເວລາອ່ານ: 5 ນາທີ
ຮ້ານອາຫານຝຣັ່ງຊອກຫາຂັບລົດ Bitcoin ການຮັບຮອງເອົາ, ຍອມຮັບພຽງແຕ່ BTC ສໍາລັບລາຍການເມນູສຸດທ້າຍ
ສາມາດເຮັດໄດ້ Bitcoin possibly rhyme with tradition?
This new currency is so young and so different from the usual dollars and euros, that for most people it seems disconnected from the economic reality and even further - from their lives. Despite the fact that paying with Bitcoin is not much more complicated than paying with a credit card, it looks like for the majority it is still a quasi-esoteric experience.
There is definitely a psychological barrier to Bitcoin ການຮັບຮອງເອົາ.
To lower this barrier, what can be better than associating Bitcoin with something that is widely acknowledged and cherished? Something with a reputation that speaks for itself, capable of pulling Bitcoin from its shadow of “internet speculation” and propelling it into the realm of legit alternative money?..
ສໍາລັບຊາວຝຣັ່ງ, ຮ້ານອາຫານພື້ນເມືອງເຫມາະກັບບົດບາດນີ້ຢ່າງສົມບູນ, ໂດຍສະເພາະໃນເວລາທີ່ປະສົມປະສານກັບເຄື່ອງຍ່ອຍທີ່ຫາຍາກແລະເລື່ອງທີ່ຫນ້າຈັບໃຈຂອງຝີມືແລະມໍລະດົກ.
This is a story of how the centennial traditions of the Lyonnaise eating and drinking were harnessed to promote Bitcoin ການຮັບຮອງເອົາ.
ການກິນອາຫານ
ຖ້າຫາກວ່າມີລັກສະນະຫນຶ່ງທີ່ມີທົ່ວໄປສໍາລັບປະຊາຊົນຝຣັ່ງທັງຫມົດ, ມັນເປັນຄວາມຮັກຮ່ວມຂອງເຂົາເຈົ້າສໍາລັບການກິນແລະດື່ມ. ພວກເຂົາເຈົ້າໄດ້ປະຕິບັດສິ່ງທີ່ເບິ່ງຄືວ່າບໍ່ສັບສົນເຫຼົ່ານີ້ດ້ວຍຄວາມມັກແລະຄວາມອຸທິດຕົນຫຼາຍຈົນກາຍເປັນສິລະປະ.
The city of Lyon is the capital of French gastronomy and a home to a staggering number of restaurants. Among them, the traditional “bouchon” holds a special place in the hearts of the French: serving traditional food in a traditional setting, it is comforting both for the stomach and the soul.
Like many bouchons, Comptoir Brunet in the center of Lyon is a family business, dishing up Lyonnaise cuisine staples like andouillettes or chicken liver cake since 1934. It is different from others, however, in that it is now managed by a fervent Bitcoinst.
Benjamin Baldassini fell down the rabbit hole 5 years ago, after getting his IT degree. For a brief moment he even considered contributing to the Bitcoin codebase, but after the passing of his father, he was called to uphold the family tradition and decided to take over the restaurant.
After ensuring he was well-equipped for perpetuating Lyon’s rich gastronomic tradition, and that the famous pike quenelles in crayfish sauce were as fluffy as those served under his father’s direction, the new restaurateur decided to bring Bitcoin into the picture.
ເປີດໃຊ້ງານ Bitcoin payments was the first thing to do.
As a true purist, instead of opting for an existing crypto payment solution for merchants, Benjamin put his IT degree to use and installed his own Bitcoin node, followed by BTCPay Server, a payment processor on Lightning Network. Developed by Nicolas Dorier, another Lyonnais and a regular contributor to Bitcoin projects, this free self-hosted solution felt like the most natural choice, even if it did present some technical challenges.
After the restaurant staff was equipped with Bitcoin and Lightning Network wallets, and the door sign proudly announced “Bitcoin accepted here”… the crushing majority of customers continued paying their parsley sauteed frog legs in euros.
To encourage payments in Bitcoin, Benjamin went further and leveraged two other very French traditions - the “apéro” and exquisite liquors.
ການດື່ມ
ທຸກໆວັນພຸດທໍາອິດຂອງເດືອນ, ເມືອງຝຣັ່ງທົດສອບລະບົບເຕືອນໄພຂອງພວກເຂົາ. ໃນ Lyon, ນີ້ຍັງສົ່ງສັນຍານເຖິງ apéro ເທົ່ານັ້ນ Bicoin ຢູ່ Bouchon Comptoir Brunet.
ຫຼາຍກ່ວາເຄື່ອງດື່ມກ່ອນອາຫານຄ່ໍາແບບງ່າຍໆ, ຕາມຊື່ຂອງມັນຈະແນະນໍາ, apéro (ສັ້ນສໍາລັບ aperitif) ແມ່ນສ່ວນຫນຶ່ງທີ່ສໍາຄັນຂອງຊີວິດໃນປະເທດຝຣັ່ງ. ການປະສົມປະສານຂອງຕອນບ່າຍທີ່ສະບາຍໆ, ອາຫານຫວ່າງ, ແລະເຫຼົ້າແວງ (ຫຼືເບຍ) ເຮັດໃຫ້ໂອກາດທີ່ດີທີ່ຈະລວບລວມກັບຫມູ່ເພື່ອນແລະ remake ໂລກ.
By imposing an apéro paid only in Bitcon, Café Brunet witnessed an impressive influx of… the city’s bitcoin. However, while offering the community a space to get together and spend their bitcoin was a valuable contribution, Benjamin sensed he was still falling one step short of providing a concrete incentive for Bitcoin ການຮັບຮອງເອົາ.
This is when he came up with a new way of introducing Bitcoin to newcomers, and a very French way at that: the one that involves mountains, monks, and a centuries-old recipe of herbal digestive.
Connoisseurs might have already deduced it was the Chartreuse - a fine herbal spirit distilled by the Carhusian monks in the Chartreuse mountains of southeastern France. The formula for this digestif aged with 130 herbs and flowers is a well-guarded secret, and authentic Chartreuse is a rare drink to find.
In fact, it is becoming even rarer now. Despite a great demand from the world’s best bars and restaurants (particularly in the U.S.), the monks have recently decided to reduce their production to “maintain their spiritual health”. After all, distilling Chartreuse was never about business; it focused on preserving the knowledge and the heritage of the monastery, generating just enough money to sustain it, allowing monks to do their main job - pray and contemplate.
ພະສົງແມ່ນຂາຍເຫຼົ້າຂອງເຂົາເຈົ້າສ່ວນໃຫຍ່ໃຫ້ກັບຜູ້ທີ່ຊື້ມັນໃນອະດີດ, ບໍ່ເຄີຍເກີນປະລິມານທີ່ຜ່ານມາ. ນີ້ເຮັດໃຫ້ບັນຊີລາຍຊື່ຂອງຕົວແທນຈໍາຫນ່າຍ Chartreuse ຂະຫນາດນ້ອຍທີ່ສຸດ, ແລະຍ້ອນວ່າມັນເກີດຂຶ້ນ, Bouchon Comptoir Brunet ແມ່ນຢູ່ໃນມັນ.
ຮ້ານອາຫານໄດ້ຮັບຈໍານວນຄົງທີ່ຂອງຂວດ Chartreuse ທຸກໆປີ, ລວມທັງ Reine de Liqueurs ທີ່ຫາຍາກທີ່ສຸດ, Queen of Liqueur. ນີ້ແມ່ນສິ່ງທີ່ Benjamin ຕັດສິນໃຈທີ່ຈະນໍາໃຊ້.
Now, those who wish to taste the unmatched Reine des Liqueurs, must procure themselves some sats first. This coveted and rare liquor is used as a means of promoting payments with equally coveted and rare money - Bitcoin. Admittedly, there’s a certain elegance to this approach.
As any currency, Bitcoin needs to be used, and the work that is done by Benjamin and people like him all over the world to encourage Bitcoin payments is extremely important. Even more so, when this work is supported by the power of traditions, honoring the legacies of the generations of Lyonnaise cooks and Chartreuse monks.
In hindsight, Benjamin could not have made a better choice for promoting Bitcoin than becoming a restaurateur.
ນີ້ແມ່ນການຕອບຮັບໂດຍ Marie Poteriaieva. ຄວາມຄິດເຫັນທີ່ສະແດງອອກແມ່ນຂອງຕົນເອງທັງຫມົດແລະບໍ່ຈໍາເປັນຕ້ອງສະທ້ອນເຖິງ BTC Inc ຫຼື Bitcoin ນິຕະຍະສານ
ແຫຼ່ງຕົ້ນສະບັບ: Bitcoin ວາລະສານ