By Bitcoin.com - 10개월 전 - 읽는 시간: 2분
영국, 더 엄격한 암호화 마케팅 규칙으로 '친구 추천' 보너스 금지
Businesses marketing crypto assets to U.K. consumers will have to abide by stricter advertising rules presented by the country’s financial watchdog. These include prohibiting ‘refer a friend’ bonuses for the industry as well as introducing a cooling-off period for first time investors.
Regulator Clamps Down on Crypto Ads, Wants to Make Risks Clearer to British Buyers in Marketing
The U.K.’s Financial Conduct Authority (FCA) 발표 on Thursday new regulations for the advertising of crypto assets to the public. Under the tougher rules, crypto firms must ensure that British investors have “appropriate knowledge and experience to invest in crypto” and are duly warned by promoters about associated risks.
The measures include banning ‘refer a friend’ bonuses, a marketing policy quite popular in the crypto space. The FCA also requires companies advertising crypto assets to U.K. consumers to introduce a cooling-off period for first time investors from Oct. 8, 2023.
The latter begins when a potential investor responds to crypto advertising materials by requesting additional information, the FCA explained, quoted by Bloomberg. The entity marketing the investment must then wait 24 hours before responding to the customer’s request.
The updated rules follow government legislation to bring crypto promotions into the regulator’s remit, the watchdog noted, adding that its approach regarding crypto promotion is consistent with the rules that the FCA imposed last year to tackle 오도 된 financial adverts.
Quoted in the press release, FCA Executive Director Consumers and Competition, Sheldon Mills, stated that Brits should be aware that crypto assets remain largely unregulated and risky. “Those who invest should be prepared to lose all their money,” he pointed out and insisted:
암호화폐 구매 여부를 결정하는 것은 사람들에게 달려 있습니다. 그러나 연구에 따르면 많은 사람들이 성급한 결정을 내린 것을 후회합니다. 우리의 규칙은 사람들에게 정보에 입각한 선택을 할 수 있는 시간과 올바른 위험 경고를 제공합니다.
The FCA further remarked that the new regulations enter into force after its own research showed that the estimated crypto ownership in the U.K. has more than doubled in 2022, compared to the previous year. It said that 10% of 2,000 people polled revealed they owned cryptocurrencies.
Do you think other regulators in the region will introduce similar advertising rules for the crypto sector? Tell us in the comments section below.
원본 출처 : Bitcoin.COM