Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

By Decrypt - 1 year ago - Reading Time: 1 minutes

Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding

As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm.

Original source: Decrypt